Social

Instagram has the pictures, TikTok the videos — dropo the selling.

Instead of only showing classic listings, dropo combines marketplace and social media.

Among other things there are:

• a feed,
• stories,
• clips in portrait format,
• following,
• reactions,
• directly linked products.

The decisive difference:

A post can carry a product directly, and that product can be bought through the listing.

You can place your listing straight onto your content, as a card or product link:

• in a story,
• in a post,
• in a clip.

Anyone who sees your content can tap the product and lands directly on the matching listing.

When you create a listing it’s even more direct: in the last step dropo asks “Got a video to go with it?”. A video you add there shows up as a clip and with a play button on your listing.

There are also tools for the design, for example:

• emojis,
• text,
• pen,
• crop,
• rotate,
• move.

A post stays visible permanently in the feed and on your profile.

A story is visible for 24 hours.

You can publish both with or without a linked listing.

Story Highlights are permanent collections of your stories on your profile.

You can sort them by topic.

That way your best story does not disappear after 24 hours but can live on permanently on your profile.

When you follow an account you see:

• its stories in your story bar,
• its posts in the “Following” tab.

The other person gets a notification that you are following them.

Following alone does not automatically report new listings.

Favourites and saved searches are there for that.

Three times a day dropo puts two comparable listings up against each other.

The battles start at:

• 2 pm,
• 5 pm,
• 8 pm.

A battle runs for 72 hours.

During that time the community votes on which listing wins.

Each user can vote exactly once per battle.

The winner gets a Featured boost for 7 days, free of charge.

Every battle can also be shared.

For every CHF 1,000 in sales value you get one drop.

At most 100 drops can be collected per day.

When redeeming, 1 drop = CHF 1.

You can redeem your drops for example for:

• boosts,
• one month of a paid subscription tier.

You may also redeem a higher tier than your current one.

After redeeming for a subscription, a 3-month lock applies.

For boosts there is no such lock.